Pelargonium for Europe (PfE) and the Warsaw Wholesale Market Bronisze, with the exhibition “Spring in Bronisze – Discover the Beauty of Pelargoniums”, announce the beginning of the bedding and balcony plant season.
The exhibition is part of the “Europe in Bloom” campaign, implemented with the support of the European Union. Its aim is to promote pelargoniums, provide long-term support for sales, inspire customers, and strengthen the offer of tenants at the Wholesale Market specializing in these highly popular seasonal plants. The event highlights the diversity and decorative potential of pelargoniums as one of the most important seasonal ornamental plants.
For years, pelargoniums have been among the most popular plants chosen for the spring and summer season. They impress with their rich colour palette, resilience and ease-care. Blooming from May until the first frosts, they perfectly complement the spring and summer urban and rural landscape, decorating balconies, terraces and gardens.
An Installation Brings Space to Life
For the exhibition, an effective scenographic approach was used – the display was arranged on the wall of the Flower Hall. Its backdrop is a large-format banner depicting a historic townhouse, thanks to which pelargoniums are presented as if placed on urban window sills and in intimate city courtyards, emphasizing their natural place in the everyday urban landscape.
The final effect creates an impression of a natural, vibrant space that inspires and encourages the purchase of pelargoniums. The arrangement was designed by Sylwia Bednarek from Kwiaciarnia Galeria, who ensured its distinctive and inspiring character.
Sales and Educational Materials
The campaign is supported by POS (Point of Sale) promotional materials: banners, postcards and leaflets on pelargonium care. Their main purpose is to educate customers, promote new varieties and support sales.
Photography Competition for Visitors
The exhibition is accompanied by a photography competition for visitors. The task is to take a creative photo against the backdrop of the exhibition. The photo should be published on a publicly available Facebook or Instagram profile, tagging @KwiatyBronisze and @MojaPelargonia, as well as @mygeranium (Instagram), and include a comment on the competition post. The most interesting photos will be selected by a jury. Full details of the competition will be published here.
Attractive prizes are available – sets of gardening tools funded by Pelargonium for Europe and the Bronisze Wholesale Market.
Time for Garden and Balcony Shopping
The exhibition “Spring in Bronisze – Discover the Beauty of Pelargoniums” is an example of modern promotion of the Wholesale Market and the horticultural sector, combining inspiration, aesthetics and real sales support.
Pelargonium for Europe (PfE) supports the horticultural industry through international marketing and promotional activities that increase demand for pelargoniums and strengthen their position on the European market. The organization conducts coordinated image campaigns, PR activities and educational initiatives, integrating producers, trade and industry partners. It provides free marketing materials, professional photos, PR templates, videos and up-to-date market information.
It also inspires through social media activities (YouTube, Pinterest, Facebook, Instagram). All materials are available in 12 languages at: Europe in Bloom, making them easy to use in communication and sales across different markets.
We warmly invite you to the exhibition from May 7 in the flower sector in Bronisze.
Warsaw Wholesale Market S.S. Bronisze
The largest wholesale market for fruit, vegetables, food products and flowers in Poland, and one of the most important wholesale trading centres in Europe. The flower sector is a key place for purchasing flowers, floral and decorative materials for florists, garden centres and floral studios from across the country. Warsaw Agricultural and Food Wholesale Market S.A. also conducts educational and training activities, organizing workshops and demonstrations for the floristry industry.
