Flowers from the Farm leads the annual British Flowers Week, a nationwide celebration dedicated to championing British-grown cut flowers and foliage. Taking place from 15–21 June 2026, the event highlights the importance of supporting local growers, florists, and wholesalers while showcasing the beauty of seasonal blooms.
A Growing Movement in UK Floristry
Since its launch in 2013, British Flowers Week has played a key role in raising awareness of the UK’s cut flower industry. Originally founded by New Covent Garden Market, the campaign has evolved into a powerful platform for promoting locally grown flowers and sustainable practices.
Today, British-grown flowers still represent a relatively small share of the market, making initiatives like this essential for driving change and encouraging consumers to choose seasonal, homegrown stems.
Events, Inspiration and Industry Engagement
British Flowers Week invites florists, growers, and retailers to take part through creative and engaging activities. These include pop-up events, window displays, workshops, farm tours, and large-scale floral installations designed to inspire both the public and industry professionals.
In London, venues such as the Garden Museum host immersive floral exhibitions featuring leading designers working exclusively with British-grown materials, further elevating the profile of local floristry.
Why It Matters for Florists
For UK florists, British Flowers Week is more than a celebration, it is a strategic opportunity. By showcasing seasonal designs and collaborating with local growers, florists can align with increasing demand for sustainability, transparency, and provenance.
As the industry continues to evolve, British Flowers Week reinforces a simple but powerful message: locally grown flowers are not only beautiful but essential to the future of floristry in the UK.
Learn more about British Flowers Week.
