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Trends

10 posts

Original reporting and analysis on floral trends shaping design, consumer preferences, color, style, and the future of flowers.

How Florists Can Get the Most Out of the Rest of the 2026 Wedding Season

From bold color palettes to large-scale installations, here are the biggest ways florists can thrive during the 2026 wedding season.

Carried with Intention: 2026 Bouquet Trends

How individuality, thoughtful design and trusted techniques are shaping the most personal floral statement of the wedding day.
Laurels

In Bologna, Laurels Crown Graduates in a Tradition Rooted in Ancient Rome

In Bologna, it’s a familiar sight: newly minted graduates wearing leafy green crowns, clutching bright bouquets surrounded by friends and family.

Understanding Colour Wheel Theory for Flower Designers is critical to Your Success as a Floral Designer

Understanding Colour Theory is critical to your success as a design. Here’s a simple tool to understand basic and advanced colour theories.

Introducing Vincenzo Antonuccio

This renowned Italian floral master shows his incredible work

Wedding Magic of a Different Kind

Wedding industry waste material being repurposed to great effect

Introducing Layla Robinson

Our Editor recently caught up with Layla Robinson who has carved herself an enviable and well deserved place in UK floral design

Introducing Sophie Powell

Dubbed the Queen of Floral Crowns, Sophie Powell’s striking creations bring a smile to everyone! And in this article, we showcase more of her work.

Introducing Christine de Beer

Renowned Canadian floral artist Christine de Beer teaches, writes, and innovates in floral design, sharing her expertise and inspiring trust in talent through her book and online presence.

Introducing Harriet Parry

Harriet Parry has successfully combined her love of flowers and nature with works of art creating stunning compositions full of texture, detail and colour.