Travis Rigby

9 posts

‘The Genius of Flowers’

A new book, by our very own Jill Brooke, elevates florists—and the power of blooms.
Peonies in Italy

First Blooms, First Look: Inside FiftyFlowers’ Exclusive Italian Peony Preview

She’s in Italy, the peonies are blooming, and the excitement is contagious—get a first look before the season disappears!
Laurels

In Bologna, Laurels Crown Graduates in a Tradition Rooted in Ancient Rome

In Bologna, it’s a familiar sight: newly minted graduates wearing leafy green crowns, clutching bright bouquets surrounded by friends and family.

Wedding Season Is Here: How Florists Can Prepare, Perform, and Truly Stand Out

The difference between just surviving and actually thriving this wedding season comes down to preparation—and how you show up.

New Bloom Media, Global Announces Ecuador Floral Forum

New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers.”

Don’t Just Attend—Win the Room: How Florists Can Turn Flower Shows Into Real Business Growth

Flower shows can do a lot for your business when you know what to do representing your business before, during and after the shows.

Understanding Colour Wheel Theory for Flower Designers is critical to Your Success as a Floral Designer

Understanding Colour Theory is critical to your success as a design. Here’s a simple tool to understand basic and advanced colour theories.
ai technology

Florists and Artificial Intelligence: The Unexpected Tool Helping Flower Shops Bloom

From marketing to customer insights, florists are discovering that AI might be the newest tool helping their flower shops grow and bloom.