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Marketing

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Original strategies, ideas, and examples focused on marketing, branding, promotion, and audience growth in the floral industry.

Florists Going Digital: From Storefronts to Scroll-Stopping Sales

A well-shot bouquet, a behind-the-scenes design clip, or even a satisfying wrap moment can reach thousands—sometimes millions—without a single dollar spent on ads.

The Colour Wheel

Colour is one of the five key principles in design – learn more here!

FleurEx 2024

Floral excellence at this annual conference which drew crowds from near and far.

Chichester Cathedral Festival of Flowers

Biennial flower festival on the South Coast of England draw capacity crowds

National Flower Show @ Hylands House

Hollywood came to Essex and floral designers from near and far went all out to impress with artistic floral flair.

Fabulous Floristry Skills

Showcasing floristry skills at the WorldSkills UK Floristry Finals

Festive Favourites: Wreaths

We asked a whole host of floral artists, near and far, to share with us their favourite festive wreaths and they duly obliged.