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Everyday Flowers

48 posts

Original content celebrating everyday floral design, seasonal arranging, retail flowers, and the role of flowers in daily life.

Fresh flowers beside an open floral magazine, tablet and smartphone, illustrating floral inspiration in print and online.

Fresh Inspiration for Your Floristry Practice

Explore floral design, creative perspectives and practical ideas for your floristry practice with Flora Magazine.
Orange marigold flowers associated with Diwali.

Diwali 2026 Falls on 8 November: How UK Florists Can Prepare

Diwali falls on 8 November 2026, giving UK florists time to plan warm-coloured flowers, garlands, delivery capacity and culturally respectful customer service.
Featured image for: Australia’s Wildflower Country is Ablaze

Australia’s Wildflower Country is Ablaze

Why wildflower travel is becoming one of Australia’s most intriguing nature experiences.
Featured image for: Australian Floral Consumer is Highly Selective Under Budget Pressure

Australian Floral Consumer is Highly Selective Under Budget Pressure

For floral leaders, the opportunity is to reposition flowers from optional décor to emotional utility.
Featured image for: Unveiling the Secrets of Color: Exploring the Fascinating World of the Color Wheel

Unveiling the Secrets of Color: Exploring the Fascinating World of the Color Wheel

Unravel the mesmerizing secrets of the color wheel – from primary hues to captivating blends, discover how colors shape our world in fascinating ways!
Featured image for: A Winter Florist’s Discovery in Paris

A Winter Florist’s Discovery in Paris

Following a three-day immersive workshop at Madrid Blooms, skipping Paris was never an option before heading home to Perth.
Featured image for: Florists Have Always Been Artists, Says Author Jill Brooke

Florists Have Always Been Artists, Says Author Jill Brooke

Jill Brooke’s new book, The Genius of Flowers, grew from a simple observation: florists rarely get credit for the rooms they transform.
Featured image for: In Pursuit of the Perfect Rose

In Pursuit of the Perfect Rose

A rose may possess excellent productivity or vase life, but without charm, character and emotional appeal, it would never be considered for release.
Katya Hutter

Remarkable Women in Floristry: Katya Hutter

Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features bespoke Amsterdam designer, Katya Hutter.
Featured image for: The Therapeutic Power of Flowers

The Therapeutic Power of Flowers

As society grapples with mental health issues, exploring alternative avenues for support becomes imperative. One such avenue, often overlooked, lies in the simple beauty of flowers.
The Genius of Flowers

Jill Brooke’s New Book Puts Flowers at the Heart of Nature’s Intelligence

Author Jill Brooke explores how flowers shape our homes, our moods and our resilience in The Genius of Flowers, out in August 2026.