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Business

41 posts

Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.
Photo by Laurie Petrausch and Lechner Floristik

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas floral traditions and other festive holiday customs from Europe.

Gifts That Keep on Giving

Corporate opportunities for florists abound during the holidays. Start planning now.

Is Your Shop Ready for Fall? A Florist’s August Checklist

When customers start searching for autumn arrangements, Halloween décor, and fall wedding flowers, the most successful shops won’t be scrambling to catch up—they’ll already be ready.

Vending Machines: A New Opportunity or the Next Challenge for Independent Florists? 

As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming. 

Five Hidden Expenses That Are Quietly Eating Your Profits

As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.

Innovation Without Cost Creep

How to refresh your design style, protect profits and cultivate sustainable growth.

The End-of-Summer Inventory Reset Every Flower Shop Should Do

A well-organized shop heading into autumn can reduce waste, improve cash flow, and make the busiest months of the year far less stressful.
David J.C. Austin

David Austin Roses Announces Passing of David J.C. Austin

He led the business for more than three decades, driving growth and transformation from a specialist nursery into a globally recognised name among rose lovers.