To celebrate 10 years of Loneliness Awareness Week, taking place this week, from 15–21 June, the British Florist Association is delighted to be supporting the Direct2florist Connection Bouquets project in partnership with The Marmalade Trust.
This wonderful initiative invites florists across the UK and Ireland to create small bouquets and leave them in their local area for someone to find, enjoy, and pass on. It is a simple gesture, but one that can make a real difference. As florists, we all know the joy that receiving flowers can bring, and this is a lovely way to help promote connection, kindness, and the important work of The Marmalade Trust.
The BFA are also pleased to be supporting this Direct2florist project alongside friends from across the industry, including The Good Florist Guide and The Institute of Flowers Ireland. Together, we can show what florists can achieve when we work together for a great cause.
During Loneliness Awareness Week, BFA members are encouraged to take part by creating one or more small bouquets and leaving them in interesting, beautiful, or thoughtful places in their local area.
Taking Part is Simple
Some of you may remember taking part in the campaign in 2021, when over 900 bouquets were shared. This year, by working together as an industry, let’s beat that total.
1. Add your florist business to the Connection Bouquets Map so people can see that you are taking part during Loneliness Awareness Week.
2. Download and print the Connection Bouquet tags, or contact Grant at admin@thepaperstudio.co.uk to request personalised printed tags.
3. Create one or more small bouquets and leave them in interesting, beautiful, or thoughtful places in your local area.
4. Take photos of where you have left them and share them on social media using: #LonelinessAwarenessWeek #ConnectionBouquets
It is the hope that BFA members as possible will get involved and help support this special project by The Marmalade Trust and Direct2florist.
