In an industry driven primarily by exceptional women, narrowing the field to just a handful each year is no easy task. Across retail, design, seed breeding and cultivation, women continue to influence every facet of the global floriculture sector through creativity, leadership and innovation. This year, Florists’ Review highlights professionals from multiple countries who are making a meaningful impact—not only through their distinctive talents, but also through their commitment to supporting their communities and inspiring their fellow (and future) colleagues. We’re proud to present our 2026 class of remarkable women in floristry.
Addison Taylor Designs | Winnipeg, Manitoba | @addisontaylordesigns
Andrea Purcell is an award-winning floral designer and the owner of Addison Taylor Designs in Winnipeg, Manitoba. Her natural but detailed designs have helped build a dedicated customer base that leans on Purcell and her team for all occasions. While she designs for everyday celebrations and events, Andrea’s sympathy designs are known for being thoughtful and heartfelt—each piece designed with care and meaning through a seamless customer experience. It’s through the trust built in her community that Purcell’s business is so well respected, not just for her carefully curated floral designs but also for her event installations, such as the award-winning collaboration with the Winnipeg Symphony Orchestra at Fleur de Villes in 2025. The connection to her community and ability to provide a service dedicated to her clients has made her flower business the go-to for so many.
When did you first discover floristry and how did it guide you to the entrepreneurial professional you’ve become?
I discovered floristry at a young age, when I began helping a friend’s mother set up weddings and events. From the long hours to the fast pace, I fell in love with the hustle, the excitement and the reward of seeing everything come together. That early experience taught me the value of hard work, creativity and commitment, and it laid the foundation for the entrepreneurial professional I am today.
From events to special occasions, your studio handles it all. How do you draw inspiration from one project to the next?
I draw inspiration directly from my clients. I prefer meeting in person whenever possible because it allows me to truly listen and read people. Once I understand what they’re envisioning, I’m able to translate their ideas, emotions and personalities into a thoughtful floral design. Each project is guided by the client’s story, which ensures every design feels intentional and unique.
Tell us about your award-winning collaboration with local artists to celebrate the Winnipeg Symphony Orchestra at the 2025 Fleurs de Ville.
Oh my gosh—this was such an honor. Being part of a world-renowned flower show like Fleurs de Ville was an incredible experience. Our floral mannequin featured violinist Gwen Hoebig, who was in her final year with the Winnipeg Symphony Orchestra. One of the most meaningful moments was when she not only came to meet us but also played her violin in front of the podium. That live performance truly brought our floral installation to life, blending music, movement and floristry in a powerful way.
In addition to event design, you also specialize in unique, heartfelt sympathy arrangements. What does this collaborative process look like for you and the client?
I always begin by acknowledging that I am an empath. Sympathy and funeral flowers are deeply personal to me, and I approach them with great care and compassion. My goal is to surround families with beauty, comfort and a sense of peace during an unbearable time. By listening closely and honoring the life being remembered, I create arrangements that feel meaningful and supportive.
What achievement has made you most proud?
There are two moments that stand out most. The first was designing the memorial service for Grand Chief Cathy Merrick, a significant event that received national attention across Canada. During that week, there was a flower shortage due to unrest in Ecuador, yet we managed to pull off a massive order in just 12 hours by working closely with local farmers and suppliers.
The second was the historic memorial service for the Honorable Murray Sinclair, a national commemorative ceremony. We were hired directly through Parliament in Ottawa, and our florals were displayed on the stage where the Prime Minister stood. Being trusted with such meaningful national moments is something I am incredibly proud of.
Designs by Andrea Purcell | Photos by Julie Fulsher
