In an industry driven primarily by exceptional women, narrowing the field to just a handful each year is no easy task. Across retail, design, seed breeding and cultivation, women continue to influence every facet of the global floriculture sector through creativity, leadership and innovation. This year, Florists’ Review highlights professionals from multiple countries who are making a meaningful impact—not only through their distinctive talents, but also through their commitment to supporting their communities and inspiring their fellow (and future) colleagues. We’re proud to present our 2026 class of remarkable women in floristry.
Tania Muser | Milan, Italy | @taniamuser
Tania Muser is a floral designer and educator in Verona, Italy. She has an undeniable ability to envision a space and transform it into a striking event setting, drawing inspiration from her surroundings to highlight its best features. Muser’s keen eye for detail and curiosity when designing is natural, but her professional training comes directly from time spent at Ecole de Fleurs founded by Christian Tortu in Paris. That education guides and inspires her and influences the many floral workshops that she leads throughout the year. From intensive courses across the country to focused workshops and master classes, Muser shares her knowledge and experience in ways that meet designers at every level.
Your elegant styling and design are evident through your catalog of work, and yet every event is different. How do you weave your aesthetic into each project while also keeping the client’s desires?
First, thank you. It’s a really big question! Actually, I don’t know exactly how I do it really, it comes in a natural way to me.
If I think about it, the first step is to listen carefully to my client’s desires and let them speak their dream aloud. This for me is very important because while they are talking, I start to understand and imagine their style even if they still don’t have a clear vision.
Every client is unique and has their own vision. I try to add that uniqueness, which can be a color, a shade, a detail, a flower, a ribbon or—I really love to think about one unique detail for each event, that makes the difference.
I don’t put boundaries on my imagination. I share my ideas with them—we work together on their project, sharing my expertise and knowledge. For sure there are two key elements in my work: color and the right choice of flowers. I always start from a color scheme and then I select flowers, greenery and, if needed, fruit or vegetables. While creating the floral decorations I always look for a perfect balance among all the elements.
Christian Tortu’s methods heavily influenced your approach to teaching. Can you explain how his design principles shape your workshops?
When I attended my first workshop in Paris (quite a long time ago) I was amazed by the beauty of flowers in this room with a high ceiling and light pouring through beautiful big windows in a marvelous setting. I was impressed by his idea of nature.
His statement, which I fully embrace—and which shapes my workshop since then—is: “Each element in the natural world is born free and has its own rights.” So, you can combine everything in a bouquet or flower arrangement: flowers, foliage, branches, grass and so on. Nature is my first teacher and offers freedom.
In my workshops I want to share the beauty of nature, the freedom—how a single flower can heal, can change the atmosphere or mood of a day, a room—gives joy. In my workshops I want people to absorb the beauty of flowers and colors, to experience it while creating. I want people to fall in love with this amazing world and be touched by it.
The locations for your events are consistently romantic and soulful. What inspiration do you draw from each location that drives your designs?
I think that what I want to achieve with my design is that perfect match and balance with the location.
Here in Italy, villas or churches are always very beautiful and elegant, full of history, so I don’t want to overstep all that. The floral scenography has to give that magical elegant beauty with lightness. I can draw inspiration from the color of a wall or furniture, a painting, the garden or just something that surprises me.
Photo by Leonardo e Caterina
Art, fashion and travel are particularly influential to you. Where are you finding the most artistic influence lately?
Actually, everything influences me all the time. When I watch fashion runways I’m always amazed by colors, shapes, details. and materials. They are stored in my mind and, when needed, I go back to them, rewatch and immerse myself in another universe. I can pick just a detail that impressed me and then start my own creative process.
So it happens with museums, magazines, books and travels. I store them in my mind like in a library and then I go back and fetch what I need in that particular moment. There are no boundaries between my work and my life, so everything can inspire me in every moment.
What is an achievement you’re most proud of?
I’m really moved—more than proud—when people attending my floral workshops fall in love with flowers, when they get out of their comfort zone, and I see how proud they are of their first flower arrangement. That sparkle in their eyes, or when a bride gets emotional with her bridal bouquet. I’m very proud to be able to bring joy, beauty and emotions with my work thanks to flowers. It’s such an honor to be able to work with nature.
