As sunflower season reaches its peak, leading online florist and gifting provider 123 Flowers is celebrating its biggest sunflower season to date, with more than 158,000 British-grown stems harvested this year.
The record harvest – sourced almost exclusively from 360 acres in Spalding, Lincolnshire – is another milestone in the online retailer’s ongoing investment in UK-grown flowers, as it expands its “home-grown, not flown” commitment.
With sunflower season now in full bloom, the brand is spotlighting the beauty, freshness and sustainability benefits of choosing British-grown stems, reducing the need for flowers shipped from overseas and supporting British farming. As well as sunflowers, 123 Flowers prides itself on sourcing many of the nation’s favourite blooms from Britain, including tulips, peonies, and hyacinths.
By choosing British-grown flowers, the brand is helping customers enjoy fresher, more seasonal stems that spend less time in transit, while also reducing reliance on air-freighted imports and supporting UK growers, local jobs, and more sustainable farming practices.
Alex Biggart, Head of Brand at 123 Flowers, said: “This is our biggest sunflower season to date, with more than 158,000 British-grown stems harvested, making it a real milestone for the business and a reflection of the growing demand we’re seeing for home-grown flowers.
“Sunflowers are a firm favourite with our customers, and our 100% British-grown stems are among the brightest and most vibrant available.
“Each year, we’re blown away by the quality and freshness of these stunning blooms, cultivated by our fantastic British farmers in Spalding. Before harvest, the farms are a sea of golden yellow; once picked, each stem is hand-tied and lovingly arranged by our locally appointed florists before being delivered directly to customers’ homes across the UK and beyond.
“For us, British-grown is best because it means fresher, more seasonal flowers that have travelled fewer miles and spent less time in transit. It also allows us to support skilled UK growers and florists while giving customers beautiful blooms with a more considered journey from field to vase.”
Known for its beautiful, hand-tied bouquets, signature hatbox arrangements, thoughtful gift sets and subscription services, 123 Flowers has built a reputation on quality, creativity and convenience with free next day delivery* across the UK and Northern Ireland, with options for international delivery to 18 European countries.
123 Flowers is also proud to be one of the only online florist in the UK to receive The Good Shopping Guide’s Ethical Company Award, achieving a 100/100 Ethical Index Score in recognition of its wider sustainability commitments. From eliminating single-use plastics to supporting efforts to preserve British wildlife, the brand continues to make more responsible choices across its supply chain – including prioritising British-grown stems, shorter flower miles and locally appointed florists to help reduce its carbon footprint.
For more information about 123 Flowers, visit 123 Flowers.
*Next day flower delivery is available 7 days a week for orders placed order before 10pm* Monday – Friday, 4pm on Saturday for Sunday delivery and 2pm* Sunday for Monday delivery.
- Free Standard Delivery – order by 7pm – delivered within 1-2 working days from your chosen delivery date.
- Tracked Named Day Delivery – order by 10pm – delivered the next day.
