consumer florals Archives - Flora Magazine

Everyday Flowers

Australian Floral Consumer is Highly Selective Under Budget Pressure

For floral leaders, the opportunity is to reposition flowers from optional décor to emotional utility.

FM Staff
August 30, 2026

Business

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them…

Colette Proffit
September 1, 2026

Photo by Laurie Petrausch and Lechner Floristik

Business

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas…

Laurie Petrausch
September 1, 2026

Business

First Clock Successfully Migrated for Floriday Auctioning

The technical migration of clock N5 is an important milestone, but definitely not the…

FM Staff
September 1, 2026

Events

Fleurs de Villes DIANA Celebrates Floral Art in London

Presented in support of The Diana Award, the exhibition will contribute to programmes…

FM Staff
August 31, 2026