master florist Archives - Flora Magazine

Design & Education

2026 Iconic Hydrangea Challenge Winners Announced

Florists interpreted the theme in their own creative ways, demonstrating how hydrangeas can take centre stage or complement other floral elements to create impactful designs across different styles and occasions.

Flora Magazine Team
September 7, 2026

Trends

Introducing Vincenzo Antonuccio

This renowned Italian floral master shows his incredible work

Nina Tucknott
April 14, 2025

Make Time for Creativity: Systems for Your Floral Business

Running a successful shop means wearing multiple hats. Here’s how to give your creative…

Kirk Wilder, ACME Floral Co.
October 12, 2026

Lori McNorton seated inside her flower shop, Blooms on Boswell.

Lori McNorton: Building a Flower Shop Around Community

Explore how Kansas florist Lori McNorton builds loyalty through personal service,…

Michele Jordan
October 12, 2026

What florists are talking about this week: questions for a better flower order, photo 2

What Florists Are Talking About This Week: The Questions Behind a Better Flower Order

Recent Flower Market reporting puts hands-on buying and supplier relationships in…

Flora Magazine Team
October 12, 2026

Vase filled with mixed colourful flowers

FleurEx Award Winners: Anja Norris named UK Florist of the Year 2026

The FleurEx award winners include UK Florist of the Year Anja Norris, plus Westflor,…

Flora Magazine Team
October 12, 2026